brand preference research paper

METHODOLOGY Population and Sample Size Among different cities of Pakistan, Lahore has been selected for the study of the factors effecting 1.4 RESEARCH QUESTIONS 1.7 Organization of the Paper. A brand name is an assurance by the seller to consumers about services offered by him. research papers, journals and articles. Market research helps uncover consumers' purchasing motivations, and their wants and needs, helping . Teenagers and young adults, often referred to as the youth, are known to be brand conscious since they are able to represent and identify themselves with particular brands. Abstract. PDF | Project topics in brand preference. Also be a Responsible Consumer !! The present study sought to answer following research question by using Structural Equation Modeling (SEM): how brand affects the preferences of the consumers. A digital library of academic works, books, and primary sources. The Research Model: Research: Price Youth Brand Preference Quality User Friendliness Innovation Brand Image Promotion Celebrity Endorsement Recommendations from Friends & Family After Sales Services . Full Length Research Paper Brand preference and buying decision -A study with reference to organized Indian edible oil brands M. P. Shiva Kumar Food and Agric Business School, Hyderabad, Andhra Pradesh, India. Received 19 March, 2013; Accepted 6 May, 2014 Consumers around the world vary greatly in age, income, education level, and tastes and Brand preference is seen as a crucial step in customer decision-making, with elements of choice involved. . Amul has spurred the White Revolution of India, which has made India the largest producer of milk and milk products in the world. In the marketing literature, the traditional models are uni-dimensional, and addressing . Objectives: This paper aims at the study of the brand preference of soft drinks among youth using the research among the youth's taste and preference. Cat's Eye, Artisti, Aarong, Westecs, Ecstacy, Kay-kraft, Yellow are the leading brands and are the most preferred brands and possesses many better positive attributes. Methods/Statistical analysis: Research has been done by filling the questionnaires from the youth and having the parameters of age, brand of soft The sampling regions included one of the rural district of Odisha viz, Keonjhar. This paper is aimed to measure the role of packaging in brand awareness and International Journal of Scientific and Research Publications, Volume 6, Issue 8, August 2016 305 ISSN 2250-3153 . In order to reduce risk consumers. Nowadays we as consumers have been encircled or rather sieged by . To examine the impact of celebrity endorsement on consumer brand preference. Only data collected from laptop own- Thoshiba 8 4.1 4.1 52.8 ers would be useful to this study. A descriptive research studywas used because our topic of research is a social one. Corpus ID: 214709194; The Study Of Consumer Behavior And Preference Towards The Marketing Of Tea Brand @article{Chauhan2020TheSO, title={The Study Of Consumer Behavior And Preference Towards The Marketing Of Tea Brand}, author={Surendra Kumar Chauhan}, journal={Journal of emerging technologies and innovative research}, year={2020} } Moreover, the research would also contribute an insight point as a stepping stone for further study in the area to future researchers. This paper aims to discover the perceptions of young consumers involving the wearing of T-shirts that have been branded. The Research Model: Research: Price Youth Brand Preference Quality User Friendliness Innovation Brand Image Promotion Celebrity Endorsement Recommendations from Friends & Family After Sales Services . HP 19 9.8 9.8 62.7 LIMITATION OF THE STUDY Sony 21 10.9 10.9 73.6 The study is restricted to B-schools in Bangalore city. 1 PROJECT REPORT On BRAND PREFERENCE OF MOBILE PHONES Submitted in partial fulfillment of requirement of Bachelor of Business Administration (B.B.A) General BBA VI Semester (E) (A) Batch 2011-2014 Submitted To: Submitted By: Ms. Anshika Goel Monika Kadam Assistant Professor Enrollment No. The paper "Factors Affecting Brand Preference of Samsung Mobile Phones " is a perfect example of a marketing research paper. Research Project on Brand Preference of Mobile Phones 1. A descriptive research studywas used because our topic of research is a social one. 3, 2016 59 H 4: Brand price has significant impact with consumer brand preference. Marketers have always had a keen interest in customer behaviour. Be an Alert Consumer ! The present study made a systematic effort on studying consumer brand preference towards passenger 8.Prof. Purpose - The main research question of the paper is to determine whether technology nowadays is overcome by customer preferences and needs. This paper presents a study of changes in brand preferences. 30.33% of the students said the price of the mobile phone associated with quality of the phone, 27.33% of them told the mobile phone is good value for the money paid, 22.67% of them felt the price affects their preferred mobile phone brand, and 19.67% of the students felt the price of mobile phone has an impact on my ideal Issued by Government of Tamil Nadu Civil Supplies & Consumer Protection Department, Ezhilagam, Chennai-5. 5, NO. Get final year research project topics, ideas, and papers. . According to the ranking by customers, the quality factor prevails in the first position, colour and design, comfort and style and price are securing successive ranks respectively. Using the two methods best explain the effects of advertising on consumer brand preference. The research would helps for research practitioners who are interested in improving their knowledge in the subject of brand preference. Brand Preference of Soft Drinks. There has been constant and intense competition by organizations through the use of advertisement as a tool. 02124501711 JAGANNATH INTERNATIONAL MANAGEMENT . As a long-term strategy, establishing brand preference helps to increase revenue, profit, and market share. H 5: Quality of brand has significant impact with consumer brand preference. Using the two methods best explain the effects of advertising on consumer brand preference. Theory and research is used to propose and test a model based on the proposition that changes in brand preferences and their development are the result of life events that serve as markers of life transitions. Research says that packaging is studied as fundamental component of the 'Product' of marketing mix. The present research paper presents the brand preference and consumers' awareness towards packaged drinking water in Ramnad district and the researcher made percentage analyses from the primary. . Semantic Scholar extracted view of "A Study of Brand Preference: An Experiential View A Thesis Submitted for the degree of Doctor of Philosophy" by Reham Shawky Ebrahim . Effectiveness of Cartoon Character's in Creating Brand Preferences Among Kids .Journal of Economic Development, Management, IT, Finance and Marketing, 6(1), 61-76, March 2014 61 Effectiveness of Cartoon Character's in Creating Brand Preferences Among kids Ajay Jose Bharathiyar University, Coimbatore, India joseajay@gmail.com Dr. K. P. Saraswathiamma K P FISAT Business School, Angamaly . Samsung has established itself as one of StudentShare Our website is a unique platform where students can share their papers in a matter of giving an example of the work to be done. Sachin Malke" A Study of Buying Behavior of cars in Karimnagar district by analyzing the factors that Consumers in Small Car Market in Pune" "ASM's Inter- inluence brand choice of the customers and revealed the national E-Journal . The primary objective of the study is to assess the brand preference for . We fully describe how advertisement (Independent variable) affects consumer behavior (dependent variable). fA. Conducted their research in India taking a sample size 103 responders for questionnaire and 15 responders for pulse rate. In particular, the role of the . 1.7.4 Data Analysis and Techniques After data was collected from . This study will have five chapters . The paper, first discusses the concept of brand and the potential contribution of brands in the consumer preferences. magazines and research papers. both qualitative and quantitative research was adopted. Singaporean Journal of BuSineSS economicS, and management StudieS (SJBEM) VOL. The aim of the first qualitative phase is exploratory, using focus groups, to refine the proposed model and generate . Full Length Research Paper Brand preference and buying decision -A study with reference to organized Indian edible oil brands M. P. Shiva Kumar Food and Agric Business School, Hyderabad, Andhra Pradesh, India. This paper analyses the trend in edible oil consumption and also attempt has been made by the researcher to assess the consumer behavior on consumption of edible oils from various income groups. International Journal of Scientific and Research Publications, Volume 6, Issue 8, August 2016 305 ISSN 2250-3153 . To determine advertisement channels that are most effective for influencing consumer buying behaviour. It reduces buyer's risk and makes the decision making process simpler. The present paper focuses on the study of brand preference for mobile phones with reference to the management students. To examine the impact of advertising on consumer brand preference. In India, most vegetable oil is purchased by household or industrial buyers (food processors, restaurants and hotels) for frying or baking needs and is . It also plays a role in building brand equity which determines a brand's popularity and strength in the market against competitors. The basic purpose of this paper was to explore the rural consumer buying behavior through brand awareness and influence of demographic factors on brand preference .This paper was based on primary as well as secondary data. It then focuses on the brand's impact on brand preferences, and consequently stimulate consumers' purchase decisions. It is also the world's biggest vegetarian cheese brand. 1.7.4 Data Analysis and . Amul is the largest food brand in India and world's Largest Pouched Milk Brand with an annual turnover of US $1050 million (2006-07). The fundamental research will concentrate only on Dell 78 40.4 40.4 48.7 those students who use a laptop. To find out factors that encourages brand loyalty amongst consumers. So we source data and information from Books, newspapers, journals, magazines and research papers. nber working paper series the formation of consumer brand preferences bart j. bronnenberg jean-pierre h. dub working paper 22691 http://www.nber.org/papers/w22691 national bureau of economic research 1050 massachusetts avenue cambridge, ma 02138 september 2016 we are grateful to tlin erdem, elisabeth honka, carl mela, sridhar moorthy, robert Phone: 044-28583222 / 28583422 Web: www.consumer.tn.gov.in E.mail: consumer@tn.nic.in. Received 19 March, 2013; Accepted 6 May, 2014 Consumers around the world vary greatly in age, income, education level, and tastes and In setting brand preference, consumers compare and rank different brands by focusing on their specific mark preference as defined. .

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